For many medical offices and professional firms, the pace of a normal workday is anything but slow. With high call volume and limited staff, hiring a company to book your appointments can be a genuine relief.
The relief, however, is not just emotional. Appointment setting services bring tangible ROI to improve your bottom line and help you thrive.
1. Reduce no-shows
According to research published in the American Journal of Medicine, patients are more likely to show up for an appointment if a human (not a robot) gives a reminder call beforehand. Of patients who didn’t get a call, 23.1 percent – over 1 in 5 – missed the appointment. Of those who were contacted by a human operator, only 13.6 percent missed. No-shows can cost a business thousands over the course of a year. When you bring that percentage down, you bring in more money.
2. Capture more opportunities
Without a dedicated helpdesk in house, some calls will be missed. Perhaps your client, customer or patient will call back and try to book again – or perhaps they won’t. Those missed calls translate to lost revenue.
3. Contain operational costs
If you do have a dedicated helpdesk, you have to pay the salaries, benefits, additional equipment and workspace it requires. On-demand appointment setting services allow you to opt out of the additional overhead incurred by an in-house approach.
4. Make better use of labor
When the phone rings, someone has to stop what they were doing to answer it. Chances are, you didn’t hire that person to answer the phone, however. You hired them for a set of skills and talents that would be better focused elsewhere. When you pay high-value employees to answer the phone, you lose money.
5. Improve quality of products or services
Distracted workers make more mistakes. For example, a study from the American Society of Registered Nurses found that nurses who are interrupted when preparing meds made more errors. When you allow your team to focus on their work, quality improves.
6. Elevate your brand
Appointment setting services can be tailored to your instructions, supporting your brand story through the words we use and the tone we express. Bringing brand consistency to a higher level is notoriously difficult in-house. Not so when outsourced.
7. Improve customer satisfaction
By demonstrating consistency, expressing the warmth and professionalism you want to communicate, and following up with personalized reminders, your appointment setting service provider can make your customers, clients or patients feel taken care of. Those positive vibes aren’t just pleasantries. They bring your customer retention rate up, too.
Contact Instant Call Center about appointment setting services for your office, and discover the ROI we can bring.